Find the software that turns visitors into customers
Compare the tools that get traffic, capture it, convert it, track it, and bring it back. Real pricing, honest labels, updated regularly.
69 tools in 5 stages, 64 checked against the vendor's own pricing page.
Traffic
How do people find me? Tools for getting visitors: search, social, ads, and content.
Ahrefs
SEO toolset for backlinks, keywords, site audits and rank tracking.
Free plan · from $29/mo
Later
Social media scheduling and planning for brands and creators.
from $18.75/mo
Moz Pro
SEO suite with keyword research, rank tracking, site crawls and AI visibility.
from $79/mo
SE Ranking
SEO and AI search visibility platform with rank tracking, audits and research.
from $103.20/mo
Semrush
All-in-one SEO and marketing visibility platform.
Free plan · from $117.33/mo
seo · keyword research · site audit
Sprout Social
Social media management with a shared inbox, reporting and social listening.
from $79/mo
Landing Page
Where do they arrive? Landing pages, link in bio pages, and popups: the first place visitors land.
Hello Bar
Popup builder with a free plan and A/B testing on every paid plan.
Free plan · from $29/mo
Instapage
Landing page platform built for paid ad traffic.
from $79/mo
Landingi
Landing page builder with AI page generation and server-side A/B testing.
from $29/mo
OptiMonk
AI popup builder with a free plan for up to 10,000 pageviews.
Free plan · from $19/mo
OptinMonster
Popups and lead capture campaigns with exit-intent technology.
from $17.50/mo
Sleeknote
Popups and onsite campaigns with a 14-day trial and unlimited campaigns.
from $55/mo
Sponsored
Conversions
How do I get them to act? Test, measure behaviour, and turn visitors into leads and customers.
Crisp
Customer support suite with live chat, shared inbox and an AI agent, priced per workspace.
Free plan · from $45/mo
Hotjar
Heatmaps, session replays and surveys, now part of Contentsquare.
Free plan · from $39/mo
Intercom
Customer service platform with the Fin AI agent, priced per seat and per outcome.
from $19/mo
LiveChat
Live chat and ticketing software with an AI agent, priced per person.
from $19/mo
Lucky Orange
Heatmaps, session recordings, live chat and surveys in one tool.
from $32/mo
Microsoft Clarity
Free heatmaps and session recordings with AI summaries.
Free plan
Tracking
Where did they come from? Link tracking, UTM tools, attribution, and analytics.
Fathom Analytics
Simple, privacy-first website analytics with flat per-pageview plans.
from $15/mo
Matomo
Open-source web analytics you can host in the cloud or on your own servers.
from $26/mo
Plausible Analytics
Lightweight, privacy-friendly web analytics with no cookies.
from $9/mo
Simple Analytics
Privacy-friendly web analytics, EU-hosted, with a free hobby plan.
Free plan · from $20/mo
Toolicly
149+ built-in AI generators and calculators for hooks, ad copy, emails, social posts, and marketing metrics.
Free plan · from $9/mo
ai generators · copywriting · ad hooks
Tracly
Link tracking, attribution, and traffic analytics for marketers.
Free plan · from $19.95/mo
link tracking · attribution · a/b testing
Retention
How do I bring them back? Email, automation, CRM, and newsletters for repeat visits and revenue.
Buttondown
Independent newsletter tool with simple, pay-for-what-you-use pricing.
Free plan
Close
CRM for sales teams with built-in calling, email, SMS and an AI agent.
from $9/mo
Freshsales
CRM from Freshworks with sales sequences, scoring and forecasting.
from $9/mo
Ghost
Publishing platform for websites, newsletters and paid memberships.
from $15/mo
Kit
Email marketing and newsletters built for creators (formerly ConvertKit).
Free plan · from $33/mo
Pipedrive
Sales-focused CRM with visual pipelines and automation.
from $14/mo
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Recently Verified
beehiiv
Newsletter platform for growing and monetizing a list.
Free plan · from $49/mo
newsletters · monetization · growth
Buttondown
Independent newsletter tool with simple, pay-for-what-you-use pricing.
Free plan
Close
CRM for sales teams with built-in calling, email, SMS and an AI agent.
from $9/mo
Crazy Egg
Heatmaps and visitor behaviour reports.
from $29/mo
heatmaps · visitor behavior · conversion
Crisp
Customer support suite with live chat, shared inbox and an AI agent, priced per workspace.
Free plan · from $45/mo
Fathom Analytics
Simple, privacy-first website analytics with flat per-pageview plans.
from $15/mo
Every price and feature on a verified listing comes from the vendor's own pages, with the date we checked. How we verify listings.